Geeks give

Beth Kanter was one of the presenters at today’s Social Media Breakfast in Boston.  Beth used the topic “Social Media for Good” to connect several efforts going and leveraged the face-to-face activity to bring in food and social media activity to help get two trucks filled with food and delivered to a local food bank.

The online activity,  Tyson’s offer to give away 100 pounds of protein per comment on their blog, was spread out, from the face-to-face event, via twitter. Tyson has more than 800 comments on their blog and stopped when they’d filled two trucks with food.

This is a food drive, sure, but powered up to do even more through widespread engagement.

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