Posts Tagged ‘tyson’

Beth Kanter was one of the presenters at today’s Social Media Breakfast in Boston. ┬áBeth used the topic “Social Media for Good” to connect several efforts going and leveraged the face-to-face activity to bring in food and social media activity to help get two trucks filled with food and delivered to a local food bank.

The online activity, ┬áTyson’s offer to give away 100 pounds of protein per comment on their blog, was spread out, from the face-to-face event, via twitter. Tyson has more than 800 comments on their blog and stopped when they’d filled two trucks with food.

This is a food drive, sure, but powered up to do even more through widespread engagement.


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